About this artwork
Cildo Meireles’s ongoing Coca-Cola Project, an extension of his Insertions into Ideological Circuits project, interrogates how power—socioeconomic and political—is distributed through networks of commodity and information exchange. Since 1970 Meireles has removed Coca-Cola bottles from circulation and inscribed statements, questions, and instructions in white text on the glass in the style of the brand’s label.
Noted on each bottle is Meireles’s intention: “To register in- formations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!”; “Jesse Helms No!”; and “Which is the place of a work of art?” With this project, Meireles—and his growing number of unknown collaborators—emphasizes the global reach of American consumer culture by subverting one if its most popular emblems.
- Currently Off View
- Contemporary Art
- Cildo Meireles
- Insertions into Ideological Circuits: Coca-Cola Project
- Three glass bottles, three metal caps, and vinyl-tranfer text
- 25 × 6 × 6 cm (10 × 2 × 2 in.), each bottle
- Gift of Mel Bochner and Lizbeth Marano