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Insertions into Ideological Circuits: Coca-Cola Project

A work made of three glass bottles, three metal caps, and vinyl-tranfer text.

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  • A work made of three glass bottles, three metal caps, and vinyl-tranfer text.

Date:

1970 (ongoing)

Artist:

Cildo Meireles
Brazilian, born 1948

About this artwork

Cildo Meireles’s ongoing Coca-Cola Project, an extension of his Insertions into Ideological Circuits project, interrogates how power—socioeconomic and political—is distributed through networks of commodity and information exchange. Since 1970 Meireles has removed Coca-Cola bottles from circulation and inscribed statements, questions, and instructions in white text on the glass in the style of the brand’s label.

Noted on each bottle is Meireles’s intention: “To register in- formations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!”; “Jesse Helms No!”; and “Which is the place of a work of art?” With this project, Meireles—and his growing number of unknown collaborators—emphasizes the global reach of American consumer culture by subverting one if its most popular emblems.

Status

Currently Off View

Department

Contemporary Art

Artist

Cildo Meireles

Title

Insertions into Ideological Circuits: Coca-Cola Project

Date

1970

Medium

Three glass bottles, three metal caps, and vinyl-tranfer text

Dimensions

25 × 6 × 6 cm (10 × 2 × 2 in.), each bottle

Credit Line

Gift of Mel Bochner and Lizbeth Marano

Reference Number

2014.1201

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.

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