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SALT Identity System Materials




Project Projects (American, founded 2004)
Adam Michaels (American, born 1978)
Prem Krishnamurthy (American, born 1977)
Timo Gaessner (German, born 1975)

About this artwork

Using a comprehensive approach, Project Projects integrates the mission and spirit of an institution into its identity systems. For SALT, a cultural institution in Istanbul, the firm employed a nontraditional plan that has a set of rules around a custom-designed typeface but no distinct logo. The original design emphasizes the institution as a set of ideas rather than a brand and is intended to change constantly through fresh interpretations by designers. Every four months, a new designer is commissioned to alter four letters of the typeface—S, A, L, and T—leading to an ever evolving identity.


Currently Off View


Architecture and Design


Project Projects (Designer)


SALT Identity System Materials


United States (Artist's nationality)

Date  Dates are not always precisely known, but the Art Institute strives to present this information as consistently and legibly as possible. Dates may be represented as a range that spans decades, centuries, dynasties, or periods and may include qualifiers such as c. (circa) or BCE.

Designed 2011


Paper and metal


Variable dimensions

Credit Line

Gift of Project Projects

Reference Number


Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.


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